What does PEB stand for?


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Written by Prim Vianelli
Updated over a week ago

PEB =  Personal Engagement Benchmark

This is an internal percentage that is assigned to all creators within our community. This is similar to an engagement rate, however this is a more accurate overview as this is essentially the engagement rate averaged over your last 200 posts. By using a PEB instead of the typical engagement rate, we are able to show brands a more relevant representation of your profile.

If you want to learn more about your PEB, please send us an email at [email protected] or chat with us via the orange bubble in the bottom right corner.

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