Step 1 - Create your post and select Branded Content tools
Step 2 - Make sure to check the “Add paid partnership label” checkbox
Step 3 - Once checked, you will be able to select “Add brand partners”
Step 4 - Search for the brand partner handle (Instagram page name) - previously approved partners will already show on this screen.
Step 5 - Select the checkbox for “Allow brand partner to boost”
Don’t use copyrighted music - instead, use the royalty-free music library that Meta makes available in the creator studio https://www.facebook.com/sound/collection
Don’t use link stickers or any additional captions that tag the brand. The paid partnership tag is all that is required
Please ensure to leave the bottom 20% (340 pixels) of your assets free from text, logos, and other key creative elements to avoid being covered up by the CTA link overlay sticker
Stories or reels that use interactive polls/questions cannot be amplified, so these should be avoided.