Step 1 - Create your reel as normal but before posting, select “Advanced Settings”

Step 2 - Make sure the “Add paid partnership label” checkbox is checked

Step 3 - Select “Add brand partners”

Step 4 - Search for the brand partner or select previously approved partners

Step 5 - Make sure to check the checkbox “Allow brand partner to boost”


  • Don’t use additional hashtags or captions in the image

  • Stories or reels that make use of interactive polls/questions also cannot be amplified so these should be avoided.

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