You might spend all your effort creating the most beautiful content, however, it would be suck if no one saw it! Nowadays, reaching new audiences organically becomes more technical because Instagram keeps changing its algorithm. Using ads can help you cut through all the noise and show your content to audiences that are most likely to enjoy it and follow you.

And, a bigger authentic follower base comes with greater commercial collaboration opportunities. Brands pay avg $100 per post to creators with less than 10k followers, but between $1000 - $2000 to creators with over 500k followers, according to a global influencer marketing research conducted by Influencer Marketing Hub in Copenhagen, Denmark.

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