Yes, linking your TikTok account to The Cirqle is essential to apply for TikTok campaigns.

This is a necessary step that allows our platform to share accurate, real-time data with brands, helping them select the best creators for their campaigns based on reliable insights.

At The Cirqle, we work exclusively with first-party data—ensuring that the insights we provide are accurate and trustworthy. To make this possible, your TikTok account needs to be connected through TikTok’s API, which securely grants The Cirqle access to your engagement rates, reach, and audience demographics. This first-party data helps brands understand the potential impact of their campaigns while maintaining your privacy and security.

Additionally, connecting your account is required to automatically generate posting instructions. This ensures that features like Spark Ads and tracking are seamlessly set up, so your posts meet campaign requirements without manual adjustments. This automation simplifies the posting process for you and guarantees brands receive the most accurate tracking and analytics from each campaign.

If you need assistance or have any questions about linking your account, please contact us, we are here to help!