Partnership ads let the brand run your post as an ad. To make that possible, add the paid partnership label, tag the brand and follow the rules below. Your task shows the same checklist under "Go live with your content".
Feed posts and Reels
Create your post as normal. After adding your caption, effects and filters, tap "Next".
Tap "Advanced settings".
Under "Branded content", turn on "Add paid partnership label".
Tap "Add brand partners" and search for the brand. Brands you've worked with before show up straight away.
Turn on "Allow brand partner to boost".
Tap "Done" and post.
Stories
Create your Story and select "Partnership Ads".
Check "Add paid partnership label".
Select "Add brand partners" and search for the brand's Instagram handle.
Check "Allow brand partner to boost".
Do
Post the exact content, caption and hashtags the brand approved.
Use the link from your task if it gives you one.
Keep text and the product inside the safe margins. See Safe margins when creating content.
Don't
Use copyrighted music. Pick royalty-free music, such as Meta's Sound Collection.
Add product tags.
Use third-party effects.
Tag any other accounts or brands.
Add polls, questions or other interactive stickers to Stories or Reels. Content with them can't be run as an ad.
Add captions that tag the brand on Stories. The paid partnership label is all you need.