PEB =  Personal Engagement Benchmark

This is an internal percentage that is assigned to all creators within our community. This is similar to an engagement rate, however this is a more accurate overview as this is essentially the engagement rate averaged over your last 200 posts. By using a PEB instead of the typical engagement rate, we are able to show brands a more relevant representation of your profile.

If you want to learn more about your PEB, please send us an email at or chat with us via the orange bubble in the bottom right corner.

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